Purpose of TV Shows

“If you want to use television to teach somebody, you must first teach them how to use television.”

― Umberto Eco, Italian Philosopher

From the viewer’s perspective, the purpose of a TV show is the cathartic experience.  However, from the media’s perspective, that is merely the ‘hook’ which captures a viewer’s attention.  That attention is then redirected to the advertisers who are the real customers of most of the media in our environment. So TV shows can be seen as ads for the advertisements, and the true purpose of any program on television is to attract the attention of a target demographic, and then redirect that attention to the message of advertisers.  This is how relationships between individuals and advertisers are mediated.


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